Technology

PPDS unveils ultrabright 4K signage line

Provided by PPDS.

February 1, 2023

PPDS, the global distributor of Philips Professional Displays, has unveiled its line of ultrabright 4K signage, the High Bright 4000, according to a press release.

The slimline displays are designed to provide reliable performance in areas with high ambient light and direct sunlight, including retail storefronts and entryways, along with indoor and semi-indoor installations, specially aimed at retail and public venues.

Currently available in 55-inch along with 75-inch UHD models, which feature a 17.5mm and 18.8mm bezel (respectively), the displays mark a new entry in the digital signage industry's efforts to overcome the challenges of direct sunlight.

"Sunlight is one of the biggest natural challenges for digital signage and, as businesses look to extend and drive their communications; whether in a retail shop window, or delivering the latest travel information in an airport, it's essential they are able to deliver their messaging in the clearest and most effective way," Andrea Barbuti, global product manager for Total Solutions at PPDS, said in the release. "For many displays on the market, those ambitions cannot be achieved to the desired standard at all times, compromising the overall experience. With the High Bright 4000 Series from PPDS, these obstacles are overcome."