News

QA Graphics taps nutrition consultant for menu labeling efforts

July 28, 2011

About a month after Iowa-based QA Graphics expanded its capabilities to provide digital menu boards for restaurants, the interactive design company has partnered with KB Nutrition Consulting to further assist clients with nutritional menu labeling efforts.

With the FDA's impending menu labeling laws requiring restaurants to provide calorie information as well as other nutrition information on request, QA Graphics anticipates the increased use of digital menu boards to display this information. QA Graphics formed an alliance with KB Nutrition Consulting to ensure that QA Graphics is familiar with the new menu labeling requirements and other trends relating to nutritional guidelines.

In addition, KB Nutrition will serve as a resource for QA Graphics' clients, available to help those that have not yet analyzed their menu's nutritional values according to the menu labeling laws that will take effect later this year.

"By collaborating with KB Nutrition, we have access to an experienced professional to assist our clients in complying with menu labeling laws, as well as other nutritional guidelines," said Dan McCarty, president and owner of QA Graphics. "Now's an opportune time for restaurants of any size to switch to digital menu boards, to simplify compliance with the nutritional labeling laws and stay current with industry trends."

KB Nutrition, located in Dallas, is dedicated to working with restaurants to provide nutrition information for their recipes, identify allergens and work to modify recipes to meet certain health guidelines. KB Nutrition can help QA Graphics' clients determine what information must be displayed as part of the menu labeling laws, as well as what additional information needs to be available, such as calories from fat, cholesterol, sodium, total carbohydrates, etc.

"Restaurants and food service establishments have a unique opportunity to provide nutrition information to their customers via menu labeling. In addition to posting calorie counts, restaurants can also provide allergen information as well as help patrons identify menu items that meet certain health guidelines," said Kim Blum, MS, RD, owner of KB Nutrition. "Digital menu boards are the perfect way for restaurants to meet the needs of their health-conscious consumers and keep their company on track with current trends and laws."

QA Graphics provides nutritional menu board design services for static digital signage, drive-through displays and interactive applications for use on kiosks in high-traffic areas.

QA Graphics provides a variety of interactive design solutions for the restaurant industry, including the award-winning Energy Efficiency Education Dashboard for the third and fourth LEED-certified McDonald's restaurants in the U.S.

To read more about digital menu boards, click here.