Fast food is slimming down. Two of the biggest burger chains, Wendy's and Burger King, are developing restaurants with smaller kitchens and seating areas that operate profitably in small towns, cost less to build and fit onto cheaper parcels of land. A third chain, Popeyes Chicken & Biscuits, also is trimming the square-foot fat, and even Applebee's, a sit-down chain, has reduced restaurant size in rural areas.
August 18, 2004