STRATEGIC PARTNERS
December 20, 2018
Burger Fi, a QSR that has installed touchscreen ordering kiosks with facial recognition capabilities at 22 of its 108 locations, has found that facial recognition can help speed orders for customers who use the system, according to the South Florida Sun Sentinel.
To opt in, customers first agree to have their photo taken before placing their order at the kiosk. The system then asks if their credit card, phone or facial recognition information can be saved.
The next time the customer places an order, the kiosk offers to pull up the customer's prior order, which allows the new order to be completed in as little as 10 seconds.
Eighty-percent of customers who agree to use facial recognition allow the company to save their information to speed up future orders, according to Lou Palermo, the company's vice president of financial planning and operational support.
Other restaurants that have used facial recognition include Caliburger, based in Pasadena, California; UFood Grill in Owings Mills, Maryland; Wao Bao, based in Chicago; and Malibu Poke, based in Dallas.
