News

Quiznos spotlights catering program with gamification platform

July 17, 2014

Dailybreak Media, an engagement platform, announced that Quiznos selected the company's Challenge platform to engage potential catering customers. Quiznos is expanding its full, on-site catering services and was seeking a way to connect with a targeted audience.

The "Feed Us, Quiznos!" campaign encouraged participants to play a game in which they share photos proving their office team is the hungriest for a chance to win a catered lunch from the brand. 

According to a news release, workers could participate in a trivia quiz testing their knowledge of catering dos and don'ts, and upload photos of their office teams demonstrating why their hunger level could "only be satisfied with Catering by Quiznos." Participants then voted for their favorite photo submissions.

The "Feed Us, Quiznos!" campaign generated 21,285 engagements, 11,042 video views, 8,599 coupons downloaded, 14,651 store locator searches performed and an average time spent by participants of 4 minutes and 9 seconds in the challenge, the release said. Additionally, it generated nearly 4,200 sign-ups for the company's Q-Club program.

"As we continue to educate consumers about the variety of fresh ingredients and menu choices available for both on-site and in-store delivery, it was essential to deploy a clever, fun campaign showing why Catering by Quiznos is the obvious choice for gatherings of all kinds," Tim Krause, Quiznos’ director of Interactive and Innovation, said in the release. "We are impressed with the high level of engagement generated."