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Remote call centers handle nationwide drive-thru orders

April 12, 2006

New York Times: An experiment in California is testing the efficacy of fast-food call centers. Employees go to work in Santa Maria and take orders from around the country, transmitting the order info to the proper restaurant so the operation is seamless. A recent interview of customers revealed that no one suspected that anything untraditional was in the drive-thru mix.
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