News

Restaurant franchisor Famous Brands selects Moving Tactics for menu boards

Image via Moving Tactics

May 21, 2019

Famous Brands, a Johannesburg, South Africa-based QSR and casual dining restaurant franchisor, has selected Moving Tactics to supply digital menu boards. Moving Tactics has already deployed menu boards and other digital signage solutions at Wimpy, Fishaways, Steers, Milky Lane, Debonairs, Fego Caffe and Mugg & Bean restaurants across that country, according to a press release.

"We develop, custom-build and install digital solutions for the various brands according to their specific needs. For Wimpy, we created kid-friendly Touch Play Tables that are installed within the play areas to keep their younger customers entertained. Whereas at Steers, we implemented a four-screen solution where the two middle screen sync, to the nanosecond using System-on-Chip (SOC) capabilities, to draw attention to specific promotions or new products being launched," Kevin Bierman, head of digital signage solutions, Moving Tactics, said in the release.

Famous Brands refreshes its digital signage every five years to stay competitive. Moving Tactics has completed 141 installations for Famous Brands in the past six months, with more planned for the future in countries throughout Africa including Nambia, Botswana, Malawi and Zambia, according to an email statement.

"We are rolling out digital menu boards as it provides us with a lot more flexibility across our nearly 600 restaurants - to be agile and target our consumers with different messaging at different times of the day. It also allows for speed to market and flexibility at each restaurant that traditional static menu boards will never offer," Adolf Fourie, marketing executive at Steers, said in the release. "We are excited by the impact these digital menu boards are making in our restaurants in driving sales and feet for our business."