Food & Beverage

Rita’s Italian Ice & Frozen Custard welcomes fall with return of pumpkin, apple butter treats

Photo: Rita's Italian Ice & Frozen Custard

August 24, 2026

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Fall flavors have officially arrived and Rita's Italian Ice & Frozen Custard is putting a refreshingly cool twist on the season. Pumpkin and apple butter are back at Rita's for a limited time, bringing all the cozy, spiced flavors of autumn to four frozen treats, according to a press release.

Fan-favorite fall treats are making their seasonal comeback, with four creations featuring pumpkin and apple butter returning for a limited time:

• Pumpkin Frozen Coffee: Rita's signature Frozen Coffee blended with pumpkin creme and topped with whipped cream.
• Pumpkin Pie Concrete: Rita's Vanilla Frozen Custard blended with pumpkin creme and vanilla wafers for a take on pumpkin pie.
• Apple Butter Milkshake: Rita's Vanilla Frozen Custard blended with apple butter flavor and topped with whipped cream and a cherry.
• Apple Butter Concrete: Vanilla Frozen Custard blended with apple butter flavor, vanilla wafers and apple pie topping.

"For so many of our guests, the first taste of pumpkin is when fall officially begins," Carmela Hughley, senior VP of marketing insights and innovation at Rita's Italian Ice & Frozen Custard, said in the release. "There's a reason pumpkin season has become a celebration of its own, and at Rita's, we're all in. We're bringing back the Pumpkin and Apple Butter flavors our guests crave with a cool Rita's twist that makes it easy to savor every last taste of fall."

Customers looking for more sweetness can download the Rita's Ice app to start earning rewards on purchases. New members can enjoy one free small ice, custard, or gelati just for signing up and making their first purchase. Those who are not Rita's loyalty members yet can download the Rita's Ice app from the Apple or Google Play stores, or by visiting ritasice.com/app.

Rita's signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 80 flavors. Other menu items at Rita's include creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita's Blendinis, Milkshakes and more. The brand has more than 600 shops.