Food & Beverage

Rita’s Italian Ice brings back patriotic 4th of Gelati for summer

Photo: Rita's Italian Ice & Frozen Custard

June 24, 2026

Summarize with

Rita's Italian Ice & Frozen Custard has brought back its 4th of Gelati treat for a limited time to celebrate the Fourth of July and the start of summer, according to a press release.

The layered frozen dessert will be available at participating locations from now through July 5. The treat consists of a five-layer stack of blue Italian Ice, vanilla frozen custard and red Italian Ice, finished with a topping called Firecracker Glitter.

"At Rita's, we're always looking for fun and memorable ways to help our guests celebrate the moments that bring people together, and the return of our 4th of Gelati® does just that," Carmela Hughley, SVP of marketing insights and innovation at Rita's Italian Ice & Frozen Custard, said in the press release. "This festive treat captures the spirit of the season with its patriotic layers and signature Rita's flavors, giving families and friends a delicious way to celebrate the Fourth of July and make sweet summer memories."

The company is also offering a promotion for its loyalty app users, who will receive double loyalty punches on purchases of the five-layer gelati from June 29 through July 5.

Rita's is the largest Italian Ice concept in the world, serving Italian ice made fresh daily on-site alongside frozen custard, milkshakes and frozen coffee. The brand has over 600 shops.