Franchising

Wetzel’s Pretzels expands South Carolina presence

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November 6, 2026

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Wetzel's Pretzels has announced a bakery inside the Walmart Supercenter at 605 Saint James Ave. in Goose Creek, South Carolina, marking its second location in the state.

The bakery is operated by franchisees Mathieu and Hannah Rajaonah, who opened their first Wetzel's location in Summerville earlier this year after relocating to the Charleston area in 2025.

The bakery expands Wetzel's growing partnership with Walmart, bringing its freshly baked pretzels and beverages to shoppers in a retail setting. The Rajaonahs plan to continue growing the brand's presence throughout South Carolina, with Mathieu Rajaonah citing the Walmart partnership as an opportunity to connect with local communities.

Wetzel's continues to pursue growth through nontraditional retail locations, including Walmart stores, as it looks to reach new customers and expand its footprint in additional markets.