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Rita's Italian Ice releases updated mobile app

Rita's Italian Ice has unveiled its updated mobile loyalty app.

April 4, 2016

Rita's Italian Ice has unveiled its updated mobile loyalty app, which improves the guest experience for Rita's fans while enabling them to more easily earn rewards customized to their personal preferences, while interacting with the brand socially, according to a company press release.

Designed and built by Relevant Mobile, which develops mobile apps and mobile-centric data-capturing solutions for the restaurant industry, the new app is now available for download by Android and iOS users for all 600-plus Rita's locations throughout the U.S.

"At Rita's, we believe Ice + Custard = Happiness, and thanks to our new and improved app by the team at Relevant Mobile, we're making it even easier for our guests to experience our special brand of happiness," said Robin Seward, chief marketing officer at Rita's Italian Ice. "The app not only points to the nearest Rita's, but gives our loyal fans more ways to earn rewards and engage via social media. Now, fans can share their Rita's experiences with their personal social networks directly from the app."

Upon a guest's arrival at a Rita's location, beacons will work in the background to ping the guest to check-in, making it easy for them to earn and redeem rewards when they visit. Guests earn a Rita's punch for each visit when they make a purchase, and they'll earn their choice of either a free regular Italian Ice, frozen Custard or Gelati on their eighth visit. Promo codes can also be redeemed through the app, to make redeeming offers easier. Guests can also find a location, follow Rita's on social media or refer a friend to earn rewards, the release stated.

"Rita's is a classically American brand with a fun and user-friendly experience, and their updated app is all about delivering a playful and easy-to-use product for their guests," said Dazhi Chen, founder of Relevant Mobile. "We're proud that Rita's has chosen us as their mobile partner, and we look forward to continuing to add convenient and beneficial features for Rita's customers."