News

Salata names CMO

August 23, 2017

Salata has named Michelle Bythewood as its chief marketing officer. The 27-year veteran of restaurant marketing will lead brand management and strategy, national and field marketing, media, digital strategy, marketing technology and product innovation, according to a company press release.

"I am delighted to welcome Michelle to our team at this important stage of our brand's growth," Berge Simonian, founder and CEO of Salata, said in the release. “She is a talented, strong leader with a keen understanding of the full spectrum of marketing and product strategy. The wealth of experience Michelle brings in brand management, product pipeline, marketing strategy, marketing calendar execution and creative direction will help propel our brand forward for many years to come."

Bythewood is the founder and principal of Field Marketing Focus, a marketing consulting firm, and has led the marketing efforts at Cicis, Raising Cane's Chicken Fingers, Schlotzsky's and Cinnabon Express. 

"Salata is an emerging brand dedicated to supporting healthy lifestyles, and that's something I am very passionate about," Bythewood said. "I look forward to helping lead the continued growth and innovation of this one-of-a-kind salad concept."