Shipley Do-nuts expands in Mississippi

Shipley Do-Nuts is implementing a franchise growth strategy that will add 15 new locations to the Jackson, Mississippi, area. The brand has more than 300 units in seven states, including nine within the state of Mississippi, where it will further expand with a longtime franchisee Wesley McGaugh, a news release said. 

McGaugh introduced Shipley Do-Nuts to Mississippi in 1953 along the state's western border in Greenville. As an area developer, he works with the corporate team to identify qualified prospective franchisees and support their openings and ongoing operations.

Within Mississippi, McGaugh has prioritized prime expansion locales of Madison, Brandon, Pearl and Ridgeland in the Jackson market, and Biloxi, Gulfport, Pascagoula and Ocean Spring along the Gulf Coast. New construction following Hurrricane Harvey is creating a surge of redevelopment in those areas.

"Wesley and his team have proven to be fantastic brand ambassadors. He has developed Shipley Do-Nuts into a brand with immense appeal throughout Mississippi," Franchise Director Ron Hankamer, said in the release. "He's determined to support our growth in Mississippi with franchisees who can carry on our tradition. Plus, Wesley will be there every step of the way as we expand, providing extensive support to our operations throughout the region."

Shipley Do-Nuts works with both single and multi-unit franchise owners, and provides comprehensive training, site selection support and marketing assistance. The company's business model is grounded in quality, speed and convenience, the release said. 

For new development, the chain targets shopping center end-cap locations that accommodate drive-thru service. The total investment for opening a franchise location is approximately $350,000–$550,000.

Topics: Business Strategy and Profitability, Coffee/Bakery/Donut, Franchising & Growth

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