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Smoothie King launches superfood meal replacement bowls
April 25, 2010
Smoothie King has added to its line of smoothies and nutritional products with the launch of superfood meal replacement offerings. The new Fit n' Crunchy bowls feature tart yogurt or sorbet topped with superfoods such as blueberries and acai berries. Superfoods are recommended parts of meal-replacement choices because they are rich in antioxidants, fiber and an array of vitamins and minerals.
All six of the Fit n' Crunchy bowls are designed to be excellent meal replacements, with the following superfood nutritional highlights:
- All natural ingredients
- Tart yogurt choices made from real fruit (up to three servings per bowl), providing a high content of fiber (up to 44 percent RDA) and antioxidants
- Fortified with vitamins and minerals (up to 80 percent RDA Vitamin C and 25 percent RDA Calcium)
- Made from 100 percent organic acai and yerba mate (select bowls, offering a boost of natural energy)
- Good source of protein — up to 9 grams
Smoothie King offers six Fit n' Crunchy bowl options, including the Acai Bowl, Acai Mate Bowl, Blueberry Tart Yogurt Bowl, Strawberry Tart Yogurt Bowl, Raspberry Sorbet Bowl and Mango Sorbet Bowl. Each of the bowl offerings is designed to address key healthy eating guidelines leading nutritionists have outlined for today's consumers.
The new bowls also tap into the trend toward a "meal replacement" structure to eating. Choosing several smaller meals per day to replace three regular meals a day has emerged as one of the most effective strategies for weight loss — and offers the added bonus of decreasing the risk of diabetes, obesity, high blood pressure, osteoarthritis and heart disease.
"As trends in healthy eating continue to evolve, we continue to innovate new products to meet the changing needs of our guests," said Cindy Kuhnau, co-founder and vice president, Smoothie King. "Smoothie King invented the nutritional smoothie category in 1973, and Fit n' Crunchy is the latest addition to our heritage of innovation."
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