News

Sonic celebrates back-to-school season with new menu items

August 30, 2012

Sonic Drive-In is declaring Sept. 4 National Back-to-School Day and is offering its entire lineup of breakfast burritos for half price all day. Additionally, the chain is introducing new flatmelt sandwiches and breakfast burrito varieties to its menu for a limited time.

"Our breakfast burritos have become an iconic part of the Sonic menu over the years," said James O'Reilly, chief marketing officer. "They're delicious morning, noon and night, which makes them a perfect choice to delight taste buds for half the price on Sonic's National Back-to-School Day."

The new flatmelt sandwiches are available in hickory steak and bacon or hickory chicken and bacon.

• Hickory steak and bacon flatmelts included marinated sirloin steak, bacon, cheddar cheese, hickory BBQ sauce and grilled onions wrapped in a soft, warm flatbread.
• Hickory chicken and bacon flatmelt features grilled or crispy all-white meat chicken breast, bacon, cheddar cheese, hickory BBQ sauce and grilled onions wrapped in a soft, warm flatbread.

The two new breakfast burrito varieties will join the likes of the ultimate meat & cheese breakfast burrito, steak & egg breakfast burrito and SuperSonic breakfast burrito for a limited time. The breakfast burritos are available all day. The new additions include:

• Zesty cheesesteak breakfast burrito: Marinated sirloin steak, zesty cheese sauce, grilled onions, golden tots, eggs and melted cheddar cheese wrapped in a warm flour tortilla; and
• Smoked chipotle breakfast burrito: Marinated sirloin steak, smoked chipotle sauce, jalapenos, grilled onions, golden tots, eggs and melted cheddar cheese wrapped in a warm flour tortilla.

Read more about food and beverage rollouts.