News

Sonic gets assist from Kevin Durant for healthier menu item development

November 21, 2014

Sonic has reached a multiyear endorsement agreement with NBA MVP and Olympic gold medalist Kevin Durant. As part of the agreement, Durant will serve as a national brand ambassador to collaborate on the development of new, healthier menu items.

Durant will make several scheduled appearances, collaborate on social media and play a part in national TV ads for the brand, complementing Sonic's signature Two Guys campaign. According to a news release, Durant and Sonic will also work together to support each other's charity programs – Sonic's Limeades for Learning initiative and the Kevin Durant Charity Foundation.

“Kevin Durant is a world-class athlete and a star of Sonic's hometown basketball team, but just as importantly he’s also a stellar role model,” CEO Clifford Hudson said in the release. “He’s an enthusiastic Sonic fan and a great fit for our brand personality. We’re thrilled he’s part of the Sonic team.”