News

Sonic scores high for social and digital engagement initiatives

September 25, 2014

Sonic Drive-In was named the QSR Digital Brand of the Year this week at the Food Service Technology Conference & Showcase NexGen conference in New Orleans. The second annual Restaurant Social Media Index Awards are presented by social media and marketing insights group, DigitalCoCo.

According to a news release, the RIZMY Awards recognize the best-performing brands in social media and digital work based on a collection of industry data. Finalists are selected based on influence, sentiment and engagement with consumers online through multiple markets.

Out of 10,376 brands measured, finalists include brands from QSR, fast casual, casual dining and fine dining segments.

"Social media and online engagement is increasingly important to the Sonic brand personality as we continue to look to create genuine connections with our guests in a way that is convenient and engaging," James O’Reilly, chief brand officer at Sonic, said in the release. "Our digital marketing efforts have been growing rapidly, and we are extremely pleased to earn recognition in an area that is so important to our overall brand initiatives."

Sonic’s marketing team is supported by the company’s social media agency, VaynerMedia, digital agency Undercurrent, and public relations AOR, Cohn & Wolfe.