News

Sonic's Big Data partner adds business intelligence capabilities

July 31, 2013

1010data Inc., a provider of Big Data analytics for companies including Sonic Drive-In, has announced a new partnership with Tableau Software, which provides business intelligence capabilities.

With the partnership, 1010data customers, including Sonic, can access Tableau's visualization capabilities for enhanced reporting while allowing Tableau customers to analyze complex data sets faster than before on 1010data's cloud-based analytical platform.

According to a news release, with Tableau as a certified partner in 1010data's partner program, Sonic is able to operate on data from 1010data's cloud-based analytical platform. This enables the company to quickly run complex queries on massive data sets and mash up unrelated data sets, such as weather data and economic data, and conduct detailed analysis to unveil new business opportunities.

Sonic is leveraging the joint 1010data/Tableau solution to help it better predict and monitor the effectiveness of new programs and menu revisions.

"Using 1010data and Tableau Software, we can analyze critical business trends and predictive patterns across billions of transactions and present dashboards with visualizations to our managers who need answers in minutes," said Craig Miller, senior vice president and chief information officer for Sonic Corp. "The ability to glean insight and respond quickly helps us to continually delight our guests."

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