News

Sonic's Limeades for Learning program returns

September 26, 2013

Sonic Drive-In's Limeades for Learning campaign has returned for its fifth year. The voter-driven initiative is held in partnership with DonorsChoose.org and funds teacher projects to pay for supplies and tools that otherwise might be purchased out of their own pockets.

With this year's funding, Sonic will have contributed more than $3 million to the campaign.

"We know that teachers collectively spend more than $1 billion of their own money on school supplies every year. That's about $485 per teacher," said Clifford Hudson, Sonic chairman, CEO and president. "In partnership with our customers, our Limeades for Learning program assists classroom teachers by easing this burden and bringing classroom supplies to students across the nation."

Sonic customers are asked to vote for their favorite projects submitted by teachers in need. Voting can be done from now through Oct. 27 online at LimeadesforLearning.com.

Guests can also vote in-store and receive two extra vote codes on a bag sticker. Those who vote online 10 times (once per day) will also get two extra vote codes via email.

To encourage participation, Sonic will donate an additional $100,000 to fund more projects if Limeades for Learning reaches 5 million votes by Oct. 20.

Read more about cause marketing.