November 1, 2013
To celebrate National Sandwich Day, Nov. 3, Dunkin' Donuts has launched a new spicy smoked sausage breakfast sandwich, which features a spicy split sausage link with egg and American cheese, served oven-toasted on an English Muffin.
The sandwich is available for a limited time at participating Dunkin' Donuts restaurants and is available all day.
Dunkin' Donuts today also launched a "Wich is Right" Twitter Sweepstakes, offering followers the chance to win one of six $100 Dunkin' Donuts mGifts. Beginning today and continuing through Nov. 3, Twitter followers can answer two multiple choice questions about sandwiches, using the special hashtag #DDSandwich. The first question will be asked at 10 a.m. ET, and the second question at 11:30 a.m. ET. For each question, one participant selected at random will receive a $100 mGift.
"As people look for a broader array of snacking options, our full lineup of innovative sandwiches has helped make Dunkin' Donuts a destination of choice for more and more guests who are on the go and looking for a variety of quick and delicious sandwiches always available any time of day," said John Costello, president, Global Marketing and Innovation. "We think National Sandwich Day offers a perfect opportunity to introduce our new Spicy Smoked Sausage Breakfast Sandwich, and celebrate with our fans in a fun way through our special Twitter Sweepstakes."
Read more about menu rollouts.