News

Study: Restaurant traffic slow on Black Friday

November 22, 2016

Although many retailers look to Black Friday as the most successful shopping day of the holiday success, restaurants should not be among them, according to research from Revel Systems.

Based on data collected from order totals during past Black Fridays at restaurants in the four large metropolitan areas of New York City, Los Angeles, Chicago and San Francisco, Revel predicted that the majority of restaurants will see significantly fewer orders this coming weekend as compared to other, non-holiday weekends. 

Findings included:

• Nationally, restaurants see a 34 percent drop in the average total number of orders on Black Friday weekend.
• In New York City, orders drop 49 percent this weekend. 
• In Los Angeles, there's a 39 percent decline in order totals. 
• In Chicago, there are 38 percent fewer total orders. 
• San Francisco sees just 7 percent fewer total orders this weekend.