News
Study shows fast-food ads target African Americans
April 6, 2006
Associated Press: Black-oriented TV carries far more commercials for fast food and snacks than do channels with more general programming, researchers report in a provocative study that suggests a link to high obesity rates in black children. The results come from a study that lasted just one week in the summer. Commercials on Black Entertainment Television, the nation's first black-targeted cable channel, were compared with ads during afternoon and evening shows on the WB network and Disney Channel.
Of the nearly 1,100 ads, more than half were for fast food and drinks, such as sodas.
Related Media
Subscribe
Get the latest news and resources from QSR Web.
