July 17, 2013
The YoCrunch Company has announced that its Yopa! Authentic Greek Yogurt will be the exclusive yogurt sold in all 26,000 Subway restaurants nationwide, starting this month. The availability of Yopa! at Subway marks the chain's entrance into the Greek yogurt category.
Yopa! will be included on the chain's Fresh Fit menu, which features items designed to meet the needs of those with active lifestyles who are looking for more nutritious meal options, according to the company. The most popular Yopa! flavor, strawberry with nine whole grain granola, will be the only yogurt available at the chain, and includes 190 calories, 13 grams of protein and two grams of fat.
"We are proud of the variety of sensible, smart food choices that we offer our customers and are pleased that we can now offer Yopa! as a Fresh Fit choice," said Lanette Kovachi, senior dietitian for the Subway brand.
Yopa! launched nationally in early 2013.
Read more about food and beverage introductions.