News

Subway continues partnership with The Biggest Loser

October 4, 2011

Subway Restaurants will continue its partnership with NBC and production company Reveille to highlight the brand during season 12 of The Biggest Loser, which airs Tuesdays on NBC.

Other brands returning this season include General Mills, Brita, Walgreens and Jennie-O.

"We have always worked closely with NBC to ensure the product partners are aligned with our brands' messaging," said Monica Austin, SVP of business and brand development, Reveille. "Because we've been selective, our brand partners return season after season as they see the power of integration opportunities and reaching the show's audience in an organic manner."

Brands have highlighted their products on The Biggest Loser since the show first premiered in 2004, with Subway Restaurants joining the show in season 3.

Beyond the U.S., The Biggest Loser now appears in more than 90 countries and is produced in 25 countries.

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