September 19, 2012
The staff of the McLean, Va.-based Subway Development Corporation of Washington (SDC), recently presented a check for $330,000 to the American Diabetes Association following its 15th annual Charity Golf Tournament.
"Thanks go out to Subway Development Corporation of Washington, all their franchisees, and store level teams in Virginia, Maryland, Washington D.C. and Delaware for their hard work and generous donation," said Greg Elfers, chief field development officer of the American Diabetes Association. "The association thanks Subway and salutes them for offering a healthier, low carbohydrate and lower calorie option for people with diabetes. Having their support will help bring much needed awareness to our cause and mission."
This is the second year that the regional development office for the Subway chain has made the American Diabetes Association its charity of choice, bringing its total giving amount to $630,000. The majority of the donation was raised from the sale of "Stop Diabetes Hands," where customers visiting area restaurants could make a $1 donation to the association and receive a pin-up Stop Diabetes hand.
More than 1,100 Subway restaurants across the region participated.
"Our support of the ADA just makes sense. So many people have diabetes or are pre-diabetic, and Subway is well known for healthier options," said David Dickerson, vice president of operations for SDC. "But I believe that it is also important for people living with diabetes to know that they can get a Diabetes Friendlier Meal that fits their dietary requirements, at our restaurants in the region."
In addition to the pin-up campaign and golf tournament, SDC supports the association's signature fundraising events that are held in the Washington, D.C., area, including the National Capital Tour de Cure fundraiser held every June and the National Capital Step Out: Walk to Stop Diabetes held every October.
Read more about cause marketing.