News

Subway highlighting veggie selections in new marketing spots

August 6, 2014

Subway has launched new print and broadcast ads featuring the tagline, "Veggie Freshness." This marketing campaign follows the brand’s May spot, "Bread is on the Rise."

In an email, Subway called its fresh vegetables a core brand differentiator, and said spinach and avocado are especially unique in the QSR space. The new Veggie Freshness campaign is part of an integrated collection of TV, radio, print and digital ads. It focuses on 10 vegetable offerings that can be added to any sub.