News

Subway India taps new AOR

March 6, 2011

Subway India has named Delhi-based McCann Erickson India as its new agency of record. The company will work with the chain to focus on its multi-media approach including television, print, social media and mobile marketing.

According to Exchange 4 Media, the chain’s incumbent agency, Arms Communications, was appointed in 2009.

Subway India recently launched a new “Every Day Value” promotion and introduced a new Chicken Tandoori Sub.

There are 160 Subway locations throughout India.