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Subway launches catering platters across Middle East region

August 15, 2011

Subway restaurants has launched a "Fresh Catering" concept across the Middle East region.

Coinciding with the onset of the Holy Month of Ramadan, the service commenced on Aug. 1 and will continue until Oct. 30. Designed to deliver customized options for Ramadan meals, the fresh party platters are designed for all gatherings, particularly Sohour and Iftar when people tend to eat in groups.

Patrons across the Middle East including the UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Egypt, Jordan and Lebanon can enjoy the party platters by either placing a home delivery order or visiting any of the Subway outlets.

"We are thrilled to launch Fresh Catering and provide options that reflect our benchmark in meeting customers' needs and taste desires," said Hisham Ghazal, brand manager of Subway Middle East and Africa. "In addition to demonstrating our concern for our patron's well being, the Fresh Catering service offering platters and giant subs has made fresh and healthier food even more easily accessible."

Subway is additionally marking Ramadan by delivering catering platters to orphanages, elderly houses and children with special needs.

For more information about food and beverage trends, click here.

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