News

Subway launches comedy series featuring Cimorelli

June 4, 2014

Subway Restaurants has teamed up with Los Angeles-based brand studio Content & Co. and Awesomeness TV to launch a new, original scripted comedy series with Cimorelli, an a cappella group that has 2.5 million YouTube subscribers. "Summer with Cimorelli" will be available on AwesomenessTV and Cimorelli's YouTube Channel, part of the AwesomenessTV multichannel network.

According to a news release, the series features five episodes, filmed at YouTube Space LA and throughout the L.A. area, and focuses on the six-sister a cappella group “surviving the summer with no parents and no cash.” It was written by Douglas Lieblein, co-executive producer of "Hannah Montana," and directed by Melanie Mayron, director of ABC Family's "Pretty Little Liars.”

"As entertainment options evolve, we believe brands need to take their appropriate place in the content itself. At Subway, we've had a lot of success reaching our varied target audiences through branded entertainment and are excited to be supporting Cimorelli through our latest endeavor 'Summer with Cimorelli,’” Subway Global CMO Tony Pace said in the release.