Marketing

Subway launches 'floating restaurant' aboard custom blimp

Provided by Subway

August 29, 2023

Want to eat Subway on a blimp? Now's your chance. The brand has unveiled Subway in the Sky taking flight on Sept. 1, according to a press release.

The blimp, designed to look like Subway's The Beast Deli Hero sub, has a "floating" restaurant below that can accommodate up to six sandwich lovers per trip.

The Subway in the Sky will stop in cities across the U.S. as it soars through the sky in September, including Kansas City, Atlanta, Orlando and Miami. Up to 40 Subway fans per day will enjoy a sandwich "flight" of all four Deli Hero subs on board the blimp as they float 1,000 feet above the ground.

The blimp will visit the following cities:

• Kansas City: Sept. 5-7.
• Atlanta: Sept. 13-14.
• Orlando: Sept. 19-20.
• Miami: Sept. 24 & 26.

Subway recently sold to Roark Capital, owner of Jimmy John's, Arby's and more. The brand has boasted 10 consecutive quarters of positive sales. There are nearly 37,000 restaurants in more than 100 countries and territories.