News
Subway, MTV Networks forge digital marketing partnership
December 17, 2009
Subway and MTV Networks have forged a partnership to bring emerging artists, comedians and musicians to a wider audience through a digital marketing program being promoted as "Subway Fresh Buzz."
A story in Marketing Daily reveals the program, which will feature profiles, performances and exclusive content from 20 performers, will be anchored by SubwayFreshBuzz.com and MTVIggy.com, and will be promoted through the MTV Network of Web sites and digital properties, including social media platforms.
From Market Daily:
"This taps into our consumers' passion points of music and entertainment," Karie Ford, vice president of marketing for Subway Franchise Advertising Fund Trust, tells Marketing Daily. "Social media is a great outlet for us to push our message out, and we're excited to use it."
A video on the site introduces several of the artists who will be profiled through the three-month program. Split in two halves, the video shows the artists working and conversing about their craft. The site has launched with profiles of Keiji Ando, a sneaker painter; Jennifer Chung, an online singing sensation; indie rock band Xylos, pop trio Pow Wow!; and online comedy team The Fine Brothers. Two new profiles will be added each week through February.
Related Media
Subscribe
Get the latest news and resources from QSR Web.
