March 10, 2020
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Subway Chief Operating and Insights Officer Mike Kappitt (photo provided). |
Subway restaurants has named former Carrabba's Italian Grill President Mike Kappitt as its chief operating and insights officer. Kappitt will lead Subway's ongoing efforts across its digital channels, including third-party delivery and catering, as well as oversee the company's analytics and insights functions, a news release said.
Kappitt has more than 20 years of experience in both the restaurant and franchising industries, where he has held marketing and business intelligence roles for global brands including Outback Steakhouse, Burger King North America, and Alamo and National Car Rental.
"Mike brings an extraordinary track record for growing global brands through insights-driven marketing," said CEO John Chidsey in the release. "His expertise will be invaluable for the continued growth of the Subway brand."
"I am delighted to join the Subway team and excited to partner with franchisees and other key stakeholders to evolve this great brand for generations to come," said Kappitt in the release. "I look forward to being part of it."
At Carrabba's Italian Grill, Kappitt was responsible for leading the domestic operation and development of the brand. Prior to that, he served as global CMO for Bloomin' Brands where he led the development and implementation of growth and marketing strategies across the portfolio of brands. Kappitt also held several marketing and business intelligence positions with Burger King Corporation.