News

Subway partners with Buffalo Bills

September 12, 2011

Subway Restaurants has announced a partnership with NFL franchise the Buffalo Bills.

As part of the agreement, Subway will receive spots on the Bills' All-Access Television show, preseason television ads, print collateral and website.

A Subway coupon for a free 6-inch sub with the purchase of a drink will be included in the Bills' Game Day program and is redeemable if the team scores 20 or more points at home games at Ralph Wilson Stadium.

If the Bills don't score 20 or more points, the coupon can still be redeemed for a free cookie.

"Our partnership with Subway leverages the strength of both brands, and provides fun opportunities for Bills fans to engage with Subway," said Bruce Popko, Buffalo Bills senior vice president of business development, in a statement. "The team scoring promotion that provides Bills fans with either a complimentary sub or cookie is a winning combination for both the Bills and Subway."

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