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Subway, Push.tv partner to encourage physical fitness
April 29, 2007
MILFORD, Conn. — Subway restaurants has announced the launch of the Subway Fresh Fit Sweepstakes with exclusive fitness partner PUSH.tv, a customized full body training system.
The sweepstakes, which goes live today on www.subwayfreshbuzz.com/freshfit, is the fitness component to the Subway Fresh Fit initiative that includes the launch of new menu items.
As part of their partnership with Subway, when consumers visit the sweepstakes Web site, PUSH.tv will provide them with the opportunity to view 2-minute exercise videos that focus on trimming, toning, and tightening different "trouble area" body parts. Every week, new exercises, nutrition, and fitness tips will be added to help users learn more about maintaining a lifestyle focused on activity and better nutrition.
By entering the sweepstakes, participants are automatically eligible to win one of two grand prizes that include a trip to Los Angeles for two people to train with PUSH.tv celebrity personal trainers, Bob Harper, from NBC's "The Biggest Loser" or with Jessica Smith, nationally known and certified personal trainer. Other prizes include:
- Six-month memberships to PUSH.tv
- PowerPUSH DVD trio sets (DVD workout kits include two resistance bands, workout calendar, nutrition plan, magnet, and a sticker pack to keep track of progress.)
- Trek Bikes
- Subway Fit Evolution T-shirts
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