News
Subway rolls out mobile promotions
October 18, 2007
BOSTON — Modiv Media Inc., a leader in retail interactive media-delivery solutions, and the Subway restaurant chain, have announced 345 Subway franchises in the Seattle-Tacoma area will be offering mobile promotions and offers to their customers.
Modiv Media worked with the Subway Franchisee Advertising Fund Trust (SFAFT) to develop the mobile promotions campaign called "My SUBWAY Mobile," which is being launched at the Seattle Seahawks' home game against the St. Louis Rams Oct. 21.
About 70,000 football stadium spectators at Seattle's Qwest Field will have a chance to win a signed Seahawks helmet when they text in a keyword using their mobile phone. The JumboTron at Qwest Field will announce the signed memorabilia competition and the specific keyword to text in. All entries will be enrolled in the free "My SUBWAY Mobile" club and will receive a free six-inch Subway sandwich with the purchase of another six-inch sub at participating Subway stores.
Related Media
Subscribe
Get the latest news and resources from QSR Web.
