News

Subway’s new BBQ Pulled Pork to benefit tornado victims

July 19, 2011

Subway Restaurants has partnered with the West Alabama Food Bank to feed disaster victims in and around Tuscaloosa, Ala. The announcement comes after violent storms tore through the region this spring, killing dozens of people and leaving hundreds displaced.

In an effort to bolster lagging support for the underserved communities in the greater Tuscaloosa area, consumers are encouraged to text the word "Food" to 27722 to give $10 to the West Alabama Food Bank.

Subway has pledged to match all donations made through the end of July. The endeavor, named "Pullin' for a Cause," coincides with the introduction of the sandwich chain's BBQ Pulled Pork offering, available nationally for a limited time.

Based in Northport, Ala., the West Alabama Food Bank distributes more than 2 million pounds of food annually and has helped feed those in need since its inception in 1987. Recent disaster demands have strained its budget and donations are needed.

The new Subway BBQ Pulled Pork sandwich will be available nationally through Aug. 14.