Marketing
Taco Bell adds drive-thru cams in limited locations for Super Bowl ad promo
December 10, 2024
Taco Bell Rewards member can visit a participating Taco Bell location to have a photo booth experience that gives fans a taste of Big Game fame in the brand's Super Bowl commercial in January, according to a press release.
How it works
- Taco Bell Rewards members visit a participating location, open the Taco Bell app and log in, then cruise through the drive-thru as normal.
- At the end of the drive-thru, they'll stop at the Live Más Drive-Thru Cam, scan a QR code, and strike a pose as the camera captures a series of six photos — driver and passenger sides included.
- Digital photo strips with their pics will be sent straight to their Taco Bell Rewards email. Fans can opt in to have their pics entered for a chance to be featured in the Big Game ad during the third quarter of the Super Bowl.
Participating locations include:
- 12/10 – 12/12: 310 Big Mac Drive, Cookeville, Tennessee
- 12/11 – 12/13: 15797 JFK Blvd, Houston, Texas
- 12/17 – 12/19: 116 W Rea Rd, Wauchula, Florida
"Every day in our drive-thrus we see moments that are so uniquely 'our fans' — the moments, the memories and the energy that makes Taco Bell who we are," Taylor Montgomery, Taco Bell's CMO, said in a press release. "That's why, for our return to football's biggest stage, we're sidelining the celebrities and turning the camera on the fans who already make Taco Bell what it is. We're inviting Taco Bell Rewards members to come through and do you."
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