Marketing

Taco Bell brings back Steal a Base, Steal a Taco for World Series

Provided

October 18, 2022

Taco Bell is teaming up to MLB to bring back its "Steal a Base, Steal a Taco" promo during the 2022 World Series presented by Capital One. As always, Taco Bell will honor the player that steals a base in the Fall Classic as America's Taco Hero, scoring free tacos for fans nationwide. But now, Taco Bell is stepping up to the plate with a new twist on the classic promo: rewards members can now redeem their free taco the same night the base is stolen and predict this year's Taco Hero for even more rewards.

Once a base is stolen during the playoffs, Taco Bell Rewards members can celebrate with a free Nacho Cheese Doritos Locos Taco.

While previously having to wait up to a week for redemption day, Taco Bell Rewards members will be able to access their free taco faster than ever before and only on the Taco Bell app. Fans just need to sign up for Taco Bell Rewards by the start of the World Series or within 10 days after the stolen base to snag the deal.

"Consumers are looking for instant access to exclusive experiences and relevant moments. We've combined all of those elements in the biggest update to our SABSAT program since its inception," Sean Tresvant, global chief brand officer, said in the release. "We didn't even have a mobile app when we first launched 'SABSAT' with MLB. Now the Taco Bell app serves as the ticket to exclusive loyalty opportunities during the World Series."

Rewards members can also predict on the Taco Bell app who they think will steal the first based and become America's 2022 Taco Hero. Fans can submit their Taco Hero prediction until 11:59 p.m. on Oct. 27 (the night before the first World Series game), and those who predict correctly will receive an upgraded reward of a medium fountain drink with their free Nacho Cheese Doritos Locos Taco.