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Taco Bell campaigns for taco emoji

Taco Bell is challenging the marginalization of tacos from the emoji system.

January 30, 2015

Taco Bell is challenging the marginalization of tacos from the emoji system, according to CNN Money. 

The company posted a petition on Change.org and is hosting Twitter campaign to make taco emojis a reality. The chain has gathered nearly 27,000 signatures and launched "Taco Emoji" t-shirts in light of the coming updates to the emoji system.

Nonprofit Unicode Consortium, a company that regulates emojis, announced in November that 37 new emoticon finalists are set to be added to the system, including racially diverse emoticons, prayer beads, a zipper-mouth face, a cricket bat, and finally, a taco, the article said.