Food & Beverage
Taco Bell, Cheez-It team up for cheesy crunch innovation
May 30, 2024
In a unique partnership, Taco Bell and Cheez-It are introducing a line of supersized Cheez-It menu items: The Big Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada, according to a press release.
Taco Bell Rewards members get early access to these new items through the app starting May 30, with nationwide availability beginning June 6.
The Big Cheez-It Crunchwrap Supreme features a signature Crunchwrap Supreme with a twist — a colossal Cheez-It cracker, 16 times the size of a standard Cheez-It, replaces the traditional tostada shell. The Big Cheez-It Tostada takes a similar approach, using the oversized Cheez-It cracker as a base for seasoned beef, diced tomatoes, lettuce, shredded cheese and reduced-fat sour cream.
This collaboration builds on a successful 2022 limited-time test of the Big Cheez-It menu items at a single Taco Bell location. The positive response from fans prompted the nationwide launch.
"This collaboration isn't just about bringing together two iconic brands; it's about taking the spirit of fan innovation to create something truly larger than life," Liz Matthews, Taco Bell's global chief food innovation officer, said in the release. "We're thrilled to launch this exciting partnership nationwide and offer fans a whole new way to experience the classic cheesy and crunchy flavors they love from Taco Bell and Cheez-It."
"Cheez-It has always been about more than just snacking — it's about elevating cheese to new heights for salty snack lovers with an obsession for cheese and an appetite for excitement," Jessica Waller, general manager, Away From Home, Kellanova (Cheez-It's parent company), said in the release. "Teaming up with Taco Bell has been an incredible experience for Kellanova to bring the Cheez-It passion for cheesy flavor and fun into new culinary territories so that fans of both brands Want it. Need It. Cheez-It."
The Big Cheez-It Crunchwrap Supreme is priced at $5.49, while the Big Cheez-It Tostada costs $3.99. A Big Cheez-It Box featuring both items, along with a Beefy 5-Layer Burrito, Nacho Fries, and a drink, will also be available for $8.99.
The Big Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada will be available for a limited time.
