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Taco Bell first QSR to offer vegetarian-certified menu

Taco Bell will offer menu items certified by the American Vegetarian Association, the industry’s recognized standard in vegetarian labeling.

October 2, 2015

Taco Bell announced it is the first QSR to offer menu items certified by the American Vegetarian Association , the industry’s recognized standard in vegetarian labeling. With approximately a quarter of consumers eating more vegetarian now than in 2013, Taco Bell recognized the opportunity to make access to vegetarian options easier, according to a company press release.

"At Taco Bell, vegetarians are not an afterthought. We sell more than 350 million vegetarian menu items each year, but until now haven’t been vocal about it," said Brian Niccol, CEO of Taco Bell Corp. "The recent launch of ta.co, which makes customization easy made this the perfect time to move our vegetarian menu from the background to the forefront to further illustrate our commitment to delivering food that fits our customers’ evolving lifestyles."

Taco Bell’s Vegetarian menu offers 13 AVA-certified menu items such as the 7-Layer Burrito and Cantina Power Veggie Bowl, the release stated Customers can also substitute beans for meat to order different veggie-friendly combinations.

"We get it — being a vegetarian can be tough when you go out to eat," Niccol said. "We’re proud to treat meat lovers and vegetarians equally — equally delicious, equally craveable and equally affordable."

Taco Bell Corp. is a subsidiary of Yum! Brands Inc. Taco Bell and its more than 350 franchise organizations have more than 6,000 restaurants across the U.S.