Marketing

Taco Bell hosting legal metaverse wedding contest

Provided

August 26, 2022

Taco Bell is offering two lucky couples the chance to win the brand's first-ever virtual legal and metaverse wedding package, according to a press release.

The brand is building on five years of marrying couples at its Las Vegas Cantina. To date, 777 couples have been married at the flagship Cantina.

From now through Sept. 6, couples can apply by completing a registration form and submitting a video detailing their unique love story, desire to be married in the metaverse and devoted passion for Taco Bell via Taco Bell's metaverse wedding website. Applicants will receive one entry per person/email address and can also share their submission video on Instagram, Tik Tok or Twitter with the hashtags #TacoBellMetaverseWeddingContest and @tacobell. Any social media-shared videos must be linked or uploaded directly to the contest website.

The virtually interactive nuptial celebration is slated for this fall. The ceremony will include traditional wedding elements such as musical entertainment, a first dance, food, toasts, the exchanging of vows and rings and more. While the couple's invited guests will have exclusive access to take part, the ceremony will have additional access open to guests within Decentraland. A reception at the public metaverse Cantina will be held afterward.

"We're always looking for new ways to meet our fans where they already are and provide them with signature Taco Bell experiences… even when that's in the metaverse," Sean Tresvant, Taco Bell's chief brand officer, said in the release. "By bringing the metaverse wedding to life and adding layers of the brand's Live Más mentality, the couple and attendees will be able to up the ante on their love for each other and the brand they love too. In the age of swiping for love, Taco Bell's metaverse wedding will allow one couple to take part in the voyage of what may well be the next evolution of modern love — and we're proud to be leading the charge."