News

Taco Bell Kuwait deploys digital menu boards

May 16, 2011

Advanced Interactive Media Solutions (AIMS), Middle East partner for digital signage firm Scala, announced that it has completed installation of the first digital menu boards at the latest location of Taco Bell, Kuwait. Installation in more branches in Kuwait is currently underway.

AIMS is a provider of digital signage in the Gulf Cooperation Council (GCC) region, deploying digital menu boards and solutions throughout the hospitality and quick-service restaurants segments.

According to a company statement, AIMS noted that there is a surge in demand marked by an 18 percent growth of the digital media sector in the GCC in Q1 2011 compared to Q4 2010.

The installation of the Taco Bell digital menu boards demonstrates a number of strategic advantages of digital signage solutions, including displays that are attractive and informative; reduced costs associated with printing and shipping of the traditional menu boards; and greater efficiency by allowing content to be remotely updated and monitored from an off-site location, according to the announcement.

AIMS was commissioned by Kout Food Group, the exclusive franchisee of Taco Bell in Kuwait, to install the Scala solution that allows menus and related promotions to be updated instantly using high definition content to run on 42-inch LCD screens.

Content is managed by Kout Food Group using Scala Content Manager, which enables quick and easy updates as often as needed, and also schedules offerings based on time of day or special promotions.

"The newly installed digital menu boards will be providing us with a dynamic and interactive representation of our products at Taco Bell. The new age of marketing is now digital, and these menu boards will allow us to capitalize on various cutting-edge aspects that are not possible with traditional print menu boards," Tarek S. Saeb, marketing manager, Taco Bell Kuwait, said in the announcement. "We are confident that the application of these menu boards will positively add to the overall customer experience at our restaurants."