News

Taco Bell launches hunger fighting effort

October 2, 2013

Taco Bell and the Taco Bell Foundation for Teens have announced that their seventh year of World Hunger Relief efforts will focus on teens around the world.

Taco Bell's support of Yum! Brands' World Hunger Relief provides youth with meals in school.

As part of the effort, the brand is encouraging all employees and the approximately 36 million consumers who visit Taco Bell restaurants each week to donate $1 to WHR from now to Oct. 17. Those donations — with every cent going to the United Nations World Food Programme (WFP) — help build sustainable farms in local economies by producing and purchasing wheat, maize, rice and blended foods that then are delivered as meals to hungry youth, according to a news release.

"We are extending Taco Bell's ongoing commitment to teens here in the U.S. and the opportunities that education provides globally. We want young adults everywhere to wake up each day with the concentration and energy to continue playing and learning. The brand and our fans truly have an opportunity to change lives forever and help end the vicious cycle of poverty," said Amy Kavanaugh, executive director of the Taco Bell Foundation for Teens and VP, public affairs and engagement, Taco Bell Corp.

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