News

Taco Bell launches program to encourage high school graduation

May 16, 2013

The Taco Bell Foundation for Teens, in partnership with Get Schooled, has launched Graduate for Mas, a program encouraging teens to make a personal commitment to graduate high school. Actor and philanthropist Mark Wahlberg, who did not finish high school himself, also announced his support of the program.

The Taco Bell Foundation for Teens developed the Graduate for Mas program in partnership with Get Schooled to provide digital tools, support and an online community that help students stay on track. Once registered, teens can earn points for prizes, rewards and educational support, including scholarships and local mentoring resources. Teens who promise to graduate will earn a coupon for a free crunchy taco at participating Taco Bell restaurants.

"Simply put, we believe in teens and are actively working on their behalf to identify ways to help them reach their full potential," said Greg Creed, Taco Bell CEO and co-chairman of the Taco Bell Foundation for Teens. "The Graduate for Mas program ensures that today's teens become tomorrow's leaders, and its success requires the support of communities, business leaders, elected officials and like-minded organizations, like Mark and his own Youth Foundation."

Wahlberg's involvement includes engaging other celebrities and peers, as well as leveraging pop culture events to deliver Graduate for Mas information.

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