Marketing
Taco Bell partners with Crocs for 1st retail shoes
June 14, 2023
Taco Bell has teamed up with footwear brand Crocs on the first-ever Mellow Slide limited edition collaboration. Mellow Slides are available for Taco Bell Rewards Members on June 20 and to the general public on June 29, according to a press release.
Inspired by Taco Bell's signature colors, black and purple, the Taco Bell x Crocs Mellow Slides feature an ombre-like fade with "Live" and "Más" imprinted separately in white within each footbed. It's the Mexican brand's first collaboration with Crocs.
"This collaboration delivers on what both of our brands do best — listening to our fans and bringing their ideas to life in fun and unexpected ways," Heidi Cooley, chief marketing officer, Crocs, said in the release. "We know it doesn't get much better than kicking back in comfort with a Cheesy Gordita Crunch, so pairing our Mellow Slide with Taco Bell is the perfect combo!"
"Like Taco Bell, Crocs is all about tapping into culture and allowing their passionate fans to express themselves," Taylor Montgomery, U.S. chief marketing officer, said in the press release. "We tapped into that link between the two brands and we're pumped to be able to share this exclusive Taco Bell x Crocs Mellow Slide with our fans. We're always looking for unexpected ways to give back to our Rewards Members and giving them early access to order their own pair of slides feels perfect as everyone gears up for the summer."
