Food & Beverage

Taco Bell, PepsiCo partner on Baja Blast Gelato

Photo: Taco Bell

September 4, 2024

Taco Bell's exclusive Mountain Dew flavor, Baja Blast, is celebrating its 20th anniversary. To celebrate, the brand's exclusive Baja Blast Gelato made its national debut on Sept. 3 exclusively for Taco Bell Rewards members.

Developed by PepsiCo Foodservice in partnership with Taco Bell, the gelato had a limited release last year.

"For two decades, MTN DEW Baja Blast has been the drink that loyal fans just can't get enough of. We're extremely proud of the synonymous, iconic duo Taco Bell and Baja Blast have become," Taylor Montgomery, CMO at Taco Bell, said in the press release. "We're celebrating this incredible milestone just as much as our die-hard Baja fans and can't wait to share even more epic experiences, innovations and rewards as we continue to fuel our fans' love for Baja Blast."

Fans can stay tuned for MTN DEW Baja Blast Pie coming later this year.

"MTN DEW Baja Blast and Taco Bell have proven to be an unbeatable match over the years and all the credit goes to our brands loyal fanbases," JP Bittencourt, VP of marketing at Mountain Dew, added in the press release. "We're constantly inspired by our fans and feed off their energy, which drives our urge to deliver breakthrough innovations and exclusive offerings to thank those who have supported us — whether it's our diehard fans from day one to new consumers who continue to join our fandom each and every day."