Taco Bell puts chickens back in their 'shells'

Taco Bell puts chickens back in their 'shells'

Much to the chagrin of chickens everywhere, Taco Bell has figured out a way to not only put chicken in tacos, but how to actually make the taco itself out of the tasty birds, with its new Naked Chicken Chalupa debuting nationwide on Jan. 26, according to a news release. 

The new offering is made with four ounces of white meat chicken that was raised without medically important antibiotics. That meaty shell is then packed with lettuce, tomatoes, cheddar and avocado ranch, along with a blend of Mexican spices. The $2.99 taco tested well in Bakersfield, California and Kansas City, Missouri in 2015, according to a news release, so now it takes on the nation.
"Something this delicious yet different is bound to ruffle some feathers — some might even cluck their tongues at it," Taco Bell Chief Marketing Officer Marisa Thalberg said in a news release. "However, we feel confident that once our fans get a taste of the Naked Chicken Chalupa they are going to understand exactly why this is our next big, fun and craveable innovation, following in the footsteps of the Doritos Locos Tacos five years ago and the Quesalupa just last year."
The chicken-shelled taco offering is also being featured in a $5 box with Doritos Locos Taco, a crunchy taco and a medium drink.

Topics: Business Strategy and Profitability, Chicken, Hot Products

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