News

Taco Bell restaurants host One Fund Boston campaign

May 29, 2013

More than 160 Taco Bell restaurants throughout the New England area are hosting a day-long giving event today in support of The One Fund Boston, the charity set up to help the people most affected by the Boston Marathon bombings. Led by Bostonian and Taco Bell franchisee, Dan Benson, the restaurants are offering the Doritos Locos Tacos for $1 (normally priced $1.39) with net proceeds going to the charity.

What started as an internal fundraiser amongst employees has become a full day community event at local Taco Bell restaurants that has franchisees from as far as Tennessee joining in to help. The full restaurant list can be found at tacobell.com/DLT4Boston.

"Like everyone in Boston, when I saw the images on the news following the attacks on the Marathon, it was total shock and surprise and I knew we had to do something to help our community," said Benson. "I started emailing some other restaurant owners and everyone was immediately on board. The response I received was unbelievable, as Taco Bell franchisees from all over wanted to chip in and help, and employees that have already donated money couldn't wait to do more."

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