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Taco Bell rolls out in-store Feed the Beat marketing collateral

May 2, 2014

Taco Bell has announced its latest Feed The Beat lineup — which includes 100 musicians such as Big Data, Panama Wedding, Charli XCX, Chromeo, Holychild and The Pains Of Being Pure At Heart.

According to a news release, Taco Bell has decided to double the program this year and will introduce a second lineup of 100 artists for the first-time ever later this year. FTB provides these artists $500 in Taco Bell gift cards and boosts exposure in its marketing collateral.

For example, now available at the more than 5,500 Taco Bell restaurants across the U.S. are limited-time, Feed The Beat-branded Big Box and Taco 12-packs, which feature the names of 22 new FTB artists and a QR code that takes consumers to the new Pandora Feed The Beat Station.

Taco Bell team members also received new apparel earlier this year and one of the new t-shirt designs rocks the Feed The Beat logo. And, Feed The Beat artists have been featured in the brand's TV spots.